Data Intelligence Manager

About Publicis Groupe

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;

Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.

We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

The Data Intelligence Manager is part of the Publicis Media Data Intelligence team, responsible for supporting integrated data, research, reporting and analytics requirements through proprietary and syndicated products and solutions. The thrust is to enhance operational efficiency and scale solutions, further bringing incremental value and growth to Publicis clients.

Primary Responsibilities:

• Champion tools usage and best-in-class application and approach
• Collaborate with media teams in scaling relevant data intelligence products to drive business solutions and enhance strategies
• Project management for research and analytics client requirements
• Develop and drive innovation for products, solutions and media measurement
• Be at the forefront of new tech, insights and trends and evaluate adoption for local cascade
• Serve as a point-of-contact for Publicis Regional and Global Data Intelligence requirements
• Assist in new business efforts and out-of-scope media reviews and landscape requirements
• Build and manage research products focusing on social insights, trends and consumer sentiments

Qualifications and desired experience:

• At least 5+ years experience in integrated media planning
• Proven knowledge of strong integrated media fundamentals, media tools and end-to-end media process
• Experience in applying research products and attribution studies/business analytics (ie market mix modelling, brand health trackers) to media strategies and plans
• Demonstrated ability in organizing data to create meaningful and relevant insights to assist decision-making
• Ability to drive projects from conception to completion
• Passionate in problem-solving and innovation

Our employee benefits package comprises the following:

👉 Generous leave entitlements, including birthday leave and emergency leave.

👉 Additional Day Off on Mental Wellness Month.

👉 Insurances on Day 1 plus free dependent

👉 A hybrid working schedule and with Friday disconnects.

👉 Rest Relax & Recharge - office closure last week of December every year.