22868596824 - Conversion Rate Optimization Officer

Job Title: Conversion Rate Optimization Officer

Job Type: Full-Time New Zealand hours

Pay: $1,200-$1,500 monthly

Position Overview:

As the Conversion Rate Optimization Officer, you will be responsible for managing and optimizing our Amazon and Shopify pages to enhance user experience and maximize conversions. You will use data-driven strategies to design effective landing pages, product listings, and promotional content. Your expertise will play a crucial role in driving sales and increasing customer engagement.

Key Responsibilities:

• Manage and optimize product listings on Amazon and Shopify, ensuring all pages are fully optimized for conversion.
• Conduct thorough A/B testing and multivariate testing on landing pages, product descriptions, and promotional materials to identify effective design and content strategies.
• Analyze user behavior data and website analytics to understand customer journeys and identify areas for improvement.
• Collaborate with the marketing team to develop compelling copy and visuals that align with brand messaging and resonate with target audiences.
• Implement SEO best practices to enhance visibility and drive organic traffic to Amazon and Shopify pages.
• Monitor and report on key performance metrics, making data-driven recommendations for ongoing improvements.
• Stay current with industry trends, best practices, and emerging technologies related to e-commerce and conversion optimization.
• Work closely with cross-functional teams, including design and development, to implement changes and enhancements.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in conversion rate optimization, particularly in e-commerce environments (Amazon and Shopify experience preferred).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in A/B testing tools and analytics platforms (e.g., Google Analytics, Hotjar).
• Familiarity with SEO best practices and e-commerce marketing strategies.
• Excellent communication skills, both written and verbal.
• Creative problem-solving skills and a strong attention to detail.
• Ability to work independently and collaboratively within a team.
• Discretion and confidentiality in handling sensitive information.
• A proactive approach to problem-solving and decision-making.
• Strong interpersonal skills and the ability to work collaboratively.