Content Specialist - Onsite in Alabang
Glints
Full-time
On-site
Metro Manila, Philippines
6 Days Work Week – Onsite Alabang
JOB SUMMARY
The Senior Content Specialist is responsible for leading the creation and execution of compelling, high-quality content in the platforms. This role involves strategic content planning, development, and optimization to drive engagement and achieve business goals. The ideal candidate will have a strong background in content strategy, exceptional writing and editing skills, and the ability to manage multiple projects in a fast-paced environment.
KEY RESPONSIBILITIES
1. Content Strategy Development:
- Develop and implement comprehensive content strategies that align with company objectives and target audience needs.
- Conduct content audits and gap analyses to identify opportunities for content improvement and innovation.
- Write, edit, and proofread content for various channels, including websites, blogs, push notification, email campaigns, and print materials.
- Ensure all content is consistent with brand voice, style, and tone.
- Collaborate with designers, videographers, and other team members to produce content.
- Manage content projects from conception to completion, ensuring timely delivery and high quality.
- Coordinate with internal stakeholders and external vendors to ensure content aligns with business objectives.
- Mentor junior content specialists and provide guidance on best practices and professional development.
- Lead content brainstorming sessions and provide creative direction to the team.
- Stay up-to-date with industry trends and emerging content formats.
- Conduct research to support content creation and provide insights for strategic planning.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of experience in content creation, strategy, and management.
- Proven track record of producing high-quality content that drives engagement and achieves business goals.
- Strong understanding of SEO principles and content optimization techniques.
- Excellent writing, editing, and proofreading skills.
- Proficient in content management systems (CMS) and marketing automation tools.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.