Email and SMS Direct Response Copywriter

We are seeking a talented Direct Response Copywriter with a focus on email and SMS marketing. The ideal candidate is a creative thinker with a passion for writing persuasive and engaging copy that drives action. You will play a key role in developing high-converting messages for email campaigns and SMS, aimed at generating leads, driving sales, and nurturing customer relationships.

Key Responsibilities:

• Email and SMS Campaigns: Write compelling, action-oriented copy for email campaigns and SMS messages that resonate with the target audience.
• Customer-Centric Messaging: Develop personalized content based on customer pain points, behaviors, and motivations to increase engagement and conversions.
• A/B Testing: Collaborate with the marketing team to test and optimize email and SMS copy for performance, using data insights to refine messaging.
• Cross-Channel Collaboration: Work closely with designers and other team members to ensure copy aligns with visuals and overall campaign goals.
• Data-Driven Strategy: Analyze campaign performance and make data-driven decisions to improve open rates, click-through rates, and conversions.
• Stay Updated: Keep abreast of email and SMS marketing trends, ensuring your copy aligns with the latest industry best practices.

Requirements:

• Experience: 3+ years of experience in email and SMS copywriting, preferably within a direct response marketing environment.
• Proven Track Record: Demonstrated success in creating high-converting email and SMS copy that delivers measurable results.
• Strong Writing Skills: Ability to write clear, concise, and persuasive copy tailored to different customer segments.
• Analytical Mindset: Ability to analyze performance data and apply insights to improve email and SMS campaigns.
• Attention to Detail: High level of accuracy in grammar, spelling, and messaging consistency.
• Collaboration Skills: Ability to work collaboratively within a team environment to develop cohesive messaging strategies.
• Adaptability: Skilled at adapting writing style for various audiences and industries.
• Experience with Digital Marketing Tools: Familiarity with platforms like Mailchimp, Klaviyo, or other email marketing tools, and SMS platforms.
• A/B Testing: Experience with testing email and SMS copy to optimize performance.
• Understanding of Compliance: Knowledge of email and SMS marketing regulations and compliance requirements.