Marketing Specialist

Where Marketing Meets Luxury: Drive Exceptional Growth in the Real Estate Sector

They say a great property is like a diamond in the rough, and the right marketing can make it sparkle. As a Marketing Specialist, you’ll have the thrilling chance to polish our brand’s presence in the luxury real estate market. By crafting innovative social media strategies and engaging EDM campaigns, you’ll play a pivotal role in elevating our marketing efforts. Your creativity will ensure that each property we represent stands out in a crowded marketplace, turning listings into dream homes for prospective buyers. The role offers the unique perk of working in a global position while still remaining rooted in your local community. This is an incredible opportunity to advance your career in a vibrant and fast-paced industry, where your contributions can directly impact our success and help you shine professionally.

Social Media:

• Create engaging content, manage accounts, track performance metrics, and stay informed on the latest social media trends to enhance audience engagement continuously.
  

EDM Campaigns:

• Develop and deliver value-driven, informative EDM campaigns that resonate with our database and foster strong client relationships while staying attuned to local market trends.
  

Marketing Flow Campaigns:

• Collaborate with sales agents and marketing specialists across the Sotheby’s APEC community to develop creative marketing strategies that increase brand awareness, market share, and drive recruitment efforts.
  

Strategy Development:

• Develop and implement comprehensive social media and EDM strategies aimed at increasing brand awareness, building client relationships, and enhancing online visibility.
  
• Identify and analyze target audiences to create content that aligns with their preferences and behaviors across various media platforms (e.g., Facebook, Instagram, LinkedIn, YouTube).
  
• Stay updated on industry trends, emerging platforms, and competitor activities to refine social media and EDM strategies and maintain a competitive edge.
  
• Collaborate with agents to create marketing flow campaigns that support their sales efforts.
  

Content Creation and Brand Awareness:

• Lead the creation of high-quality, engaging content for various marketing channels, including print, digital, and social (e.g., posts, stories, videos, graphics, EDM, and print material) that reflect the brand's voice and identity.
  
• Produce visually appealing content that strengthens brand recognition and loyalty.
  
• Write compelling captions, post descriptions, and calls-to-action that reinforce the brand message and encourage engagement.
  
• Develop and maintain a content calendar that aligns with broader marketing campaigns, ensuring consistent posting, EDMs, and strategic brand messaging.
  
• Stay informed about the local real estate market in Western Australia to ensure content is up-to-date and relevant.
  
• Develop, maintain, and oversee all necessary marketing and promotional materials for the sales team, ensuring continuous improvements and updates to preserve relevance and effectiveness.
  
• Design and produce property information memorandums and appraisal presentations at the agent’s discretion.
  
• Design and produce recruitment collateral at the director’s discretion.
  

Community Engagement and Brand Building:

• Monitor social media channels for comments, messages, and mentions, responding promptly and professionally to foster a positive brand image.
  
• Grow our local social media following and engagement.
  
• Engage with followers, influencers, and brand advocates to build a strong and active community around the brand.
  
• Handle customer inquiries and feedback through social media, ensuring that all interactions contribute to a positive brand perception.
  
• Organize and execute social media campaigns, contests, and giveaways that boost brand awareness and engagement.
  

Performance Analysis:

• Oversee all digital marketing efforts, including social media platforms, email campaigns, and SEO.
  
• Track and analyze key performance indicators (KPIs) such as reach, engagement, brand mentions, and conversions to assess the effectiveness of social media efforts.
  
• Use analytics tools (e.g., Google Analytics, social media insights) to generate reports on social media performance and brand growth.
  
• Provide actionable insights and recommendations for optimizing social media strategies and enhancing brand awareness based on data analysis.
  
• Maintain and enhance the website’s content and structure while managing the monitoring of web traffic and user engagement.
  
• Report to the director on insights and recommendations for improvements.
  
• Propose, implement, and manage marketing budgets and expenses with consultation from the director.
  

Advertising and Promotions:

• Plan and execute paid social media campaigns focused on increasing brand visibility and promoting properties and services while driving targeted traffic.
  
• Monitor ad performance and adjust strategies to maximize return on investment (ROI) while reinforcing brand messaging.
  
• Collaborate with the sales team to run promotions that align with brand objectives and resonate with the target audience.
  

Collaboration and Communication:

• Work closely with our sales team to ensure cohesive messaging across all channels and reinforce brand consistency.
  
• Communicate social media plans, performance metrics, and insights to internal stakeholders, emphasizing the impact on brand awareness and growth.
  
• Participate in brainstorming sessions to contribute creative ideas for campaigns and content that enhance brand recognition.
  

Continuous Improvement:

• Stay informed about the latest social media tools, trends, and best practices to keep the brand's social media presence fresh and relevant.
  
• Experiment with new content formats, posting schedules, and engagement tactics to continually improve brand awareness and social media performance.
  
• Stay up-to-date and informed on the local Western Australia real estate market through REIWA newsletters, CoreLogic, and other media sources.
  
• Stay current with Sotheby’s marketing material and marketing training.
  
• Participate in professional development opportunities to enhance marketing skills and stay ahead in the industry.
  

Requirements

A Class Apart: Ensure Your Expertise Reflects the Standard of Excellence

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
  
• Previous experience in the real estate industry and an understanding of real estate marketing.
  
• Proven experience as a Social Media Marketing Specialist or in a similar role, with a strong focus on content creation and brand awareness.
  
• Deep understanding of social media platforms, trends, and best practices for building brand presence.
  
• Proficiency in social media management and digital marketing tools.
  
• Excellent written and verbal communication skills, with the ability to craft engaging content that strengthens brand identity.
  
• Creative and design-savvy professional, capable of devising innovative strategies that deliver measurable results.
  
• Strong organizational and time management skills, with the ability to manage multiple projects simultaneously.
  
• Ability to work independently and collaboratively within a team.
  
• Talent for data interpretation and a keen eye for industry trends, with a passion for supporting team growth and delivering innovative, measurable results.
  
• Experience in InDesign, graphic design, or video production is a plus.
  

Benefits

Indulge in Lavish Perks Tailored for You

• Day 1 HMO coverage
  
• Competitive Package
  
• Permanent WFH arrangement
  
• Day shift schedule
  
• Unlimited opportunities for employee referral incentives across the organization
  
• Standard government and Emapta benefits
  
• Total of 20 annual leaves to be used on your own discretion
  
• Fun engagement activities for employees
  
• Mentorship and exposure to global leaders and teams
  
• Upskilling through Emapta Academy
  
• Career growth opportunities
  
• Diverse and supportive work environment
  

The Essence of Elegance: Discover the Values That Define Our Client’s Mission

At Western Australia Sotheby’s International Realty, they are honored to be associated with the world’s most prestigious real estate brand. Drawing on their brand's illustrious heritage, they are dedicated to exceeding clients' expectations by delivering exceptional experiences tailored to their unique needs. As a premier luxury real estate agency with a global presence, they are committed to showcasing properties through a network of excellence and collaborating with leading media outlets to ensure optimal exposure. With them, clients can be confident that their property will receive unmatched attention and international acclaim.

Welcome to Emapta Philippines!

Discover a world of possibilities at Emapta, where your career takes flight in stability and growth. Join a team that thrives on camaraderie, supporting each other to achieve excellence together. Experience the satisfaction of being recognized for your contributions with competitive compensation packages that reflect your skills and commitment. Immerse yourself in a positive work culture that encourages collaboration, innovation, and personal development. We provide you with the platform for your success, empowering you to reach new heights in a supportive and inclusive environment.

With a wide roster of international clients from various industries and a proven track record of success, Emapta offers a stable foundation for your career. Team up with like-minded professionals who are passionate about making a meaningful impact through premium global opportunities at your fingertips. Apply now and create a better future with us.

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