Paid Search Specialist

Application: Please fill out the application form: Application Form.

Job Type: Full Time

Work Hours: Monday to Friday, 9:00 AM - 6:00 PM EST. Weekend work may be required during peak periods (<1% of the time).

Experience Required: Four years in search marketing or equivalent experience.

Overview: The Paid Search Specialist will manage search campaigns and should possess four years of experience in Paid Search, Display, or Shopping campaigns. Candidates should be self-motivated, collaborative, and passionate about digital marketing.

Responsibilities:

• Implement campaign components: keywords, ad copy, site optimization.
• Optimize shopping feeds and account structures.
• Conduct account audits and monitor performance goals.
• Develop strategies aligned with client goals.
• Lead client calls and provide troubleshooting support.
• Assist in data collection and reporting.
• Stay updated on digital marketing trends and improve skills.
• Maintain certifications in search engine marketing tools.

• Four years of search marketing experience.
• Bachelor's degree with critical thinking and quantitative skills.
• Intermediate to advanced Microsoft Excel skills.
• Experience with Google AdWords and Analytics.
• Strong analytical, organizational, and communication skills.
• Detail-oriented and able to multitask.

Preferred:

• Experience with Google Merchant Center, Bing Ads, and other PPC tools.
• Google Certifications.
• Experience with third-party bidding and real-time bidding software.