Description Company Profile:
Our client is among the fastest-growing BPO centers in the Clark Freeport Zone. They are dedicated to providing exceptional service with professionalism, energy, and enthusiasm. Their workplace culture emphasizes dedication, stability, and teamwork. If you are interested in advancing your skills and career growth, they would be delighted to have you on board!
This is a great career opportunity for someone who is looking to join an established international company with vibrant, friendly, and supportive working environment.
Duties and Responsibilities:
Strategic Planning:
- Develop and implement marketing strategies aligned with business goals.
- Oversee the entire marketing and advertising landscape, including digital, print, direct mail, trade shows, and other relevant channels
Campaign Management:
- Lead and manage the execution of marketing campaigns to ensure consistency and effectiveness.
- Collaborate with the PPC Specialist and other marketing team members to optimize paid advertising efforts.
Cross-Channel Coordination:
- Work closely with internal teams to ensure seamless integration and alignment of marketing efforts across all channels.
- Foster collaboration between the marketing, design, content, and sales teams for cohesive messaging and branding.
Budget Management:
- Develop and manage the marketing budget, ensuring optimal allocation of resources across various channels.
- Monitor and analyze marketing expenditures to maximize return on investment.
Analytics and Reporting:
- Utilize analytics tools to track and report on Key Performance Indicators (KPIs).
- Provide regular performance reports and insights to the leadership team, demonstrating the impact of marketing efforts.
Market Research and Competitor Analysis:
- Stay abreast of industry trends, consumer behavior, and competitive landscape.
- Conduct regular competitor analysis to identify opportunities and potential threats.
Team Leadership and Development:
- Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.
- Provide guidance on professional development and skills enhancement
Requirements - At least 3 years relevant experience
- Open to any industries
- Extensive experience in managing Paid Search Campaigns, including expertise in platforms such as Google Ads and Bing Ads.
- Proficient in Search Engin Optimization (SEO)
- Proven experience in a senior marketing role with a focus on comprehensive campaign management.
- Strong leadership and team management skills.
- In-depth knowledge of both traditional and digital marketing channels.
- Excellent analytical, communication, and collaboration skills.
- Experience in the outsourcing industry is a plus.
- Relevant certifications in marketing and advertising are desirable.
- Proficiency in Search Engin Optimization (SEO) strategies to enhance online visibility and organic traffic.
- Proven track record in developing and implementing successful Social Media campaigns across various platforms, both paid and unpaid.
Location: Clark, Pampanga
Employment: Full-time Employment
Client Direct Hiring (Not under ManilaRecruitment)