Media Monitoring & Outreach:
- Track media coverage of MEDVA
- Get podcast and live speaking opportunities for founders
- Compile a list of media outlets for potential promotion/outreach
- Assist in drafting and distributing press releases
- Pitch story ideas to journalists and media outlets
- Foster and maintain relationships with media contacts
- Respond to media inquiries and requests
- Manage marketing@medva.com inbox
Content Creation & Planning:
- Write and edit press materials, and align marketing strategy (blog posts, social media content, and website copy)
- Proofread and fact-check PR materials
- Update and maintain company's online profiles on media outlets (Healthcare Business Review)
- Assist with PR strategy development and schedule
- Track and report on media coverage and PR campaign results
- Maintain media archives on external sources
- Administrative support for general marketing campaigns