Senior Lead Generation Specialist (For Active Pooling)

DISCLAIMER: We are actively seeking candidates to join our talent pool through this job posting. Your qualifications will be evaluated for both current and future job opportunities. If your skills and experience match a role and an opening becomes available, our recruitment team will contact you promptly. It's important to note that this does not guarantee immediate placement or contact. We are only considering applications from Philippine citizens currently residing in the Philippines.

Work Schedule: Monday to Friday, 10AM to 6PM Pacific Standard Time

Salary: Negotiable

Responsibilities:

• Develop and implement comprehensive lead generation strategies to attract and engage potential customers across various channels, including digital marketing, content marketing, email marketing, social media, events, and partnerships.
• Identify target audience segments and develop targeted messaging, lead magnets and content to capture interest and generate leads.
• Manage and optimize lead generation campaigns to maximize lead quality, quantity, and conversion rates.
• Monitor and analyze lead generation performance metrics, such as conversion rates, cost per lead, and return on investment (ROI), and make data-driven decisions to optimize campaigns.
• Stay updated on industry trends and best practices in lead generation techniques and technologies, and implement innovative approaches to drive continuous improvement.
• Utilize marketing automation tools and CRM systems to manage lead data, track lead interactions, and nurture leads through the sales funnel.
• Develop and execute A/B tests and experiments to optimize lead generation processes and tactics.
• Provide regular reports and updates on lead generation performance to senior management, highlighting key insights and recommendations for improvement.

• Bachelor's degree in marketing, business administration, or a related field; advanced degree preferred.
• Proven track record of success in developing and executing lead generation strategies in a B2B or B2C environment.
• Strong understanding of digital marketing channels and tactics, including SEO, SEM, social media, content marketing, email marketing, and PPC advertising.
• Experience with marketing automation platforms and CRM systems 
• Analytical mindset with the ability to interpret data and metrics to drive decision-making and optimize campaigns.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
• Creative thinking and problem-solving abilities, with a focus on generating innovative ideas and solutions to drive lead generation.
• Ability to manage multiple projects and priorities simultaneously in a fast-paced, deadline-driven environment.
• Detail-oriented with a commitment to accuracy and quality in all aspects of work.
• Strong leadership and team management skills, with the ability to motivate and inspire team members to achieve goals and objectives.

Home-based