Sr. Performance Marketing Strategist - Philippines

About Ogilvy

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry. 

Job Description / Role Overview

• Assists the Media Lead and collaborates with media agencies for the development of media plans that are strong on Digital
• Ensures that brand media campaign's plan across all touchpoints, runs on time and smoothly, and safeguards media efficiencies
• Recommends and initiates media ideas for experiments
• Supplies basic media reports and data needed for analysis in creating Integrated Category Reviews/ Media Reviews
• Helps the team upskill in Digital by using expertise and collaborating with partners to train marketing team.
• Develop a data-driven strategy and support other teams/functions to deliver key business results
• Formulate a strategic framework to analyze business problems, develop hypotheses, and make recommendations
• Lead strategic initiatives across clients to delivery beyond media KPI results
• Serve as a thought partner for senior leaders to drive business growth within the organization. Liaise with clients as the overall paid media strategy owner
• Drive Media performance management; performs competitive analysis and defines media sufficiency for campaigns and overall annual spend across owned, earned and paid media
• Develop local Media strategy in partnership with Brands to optimize media spend and effectiveness across all areas (paid, owned, earned)

Required Qualifications

• Graduate of a Bachelor’s Degree in Mass Communication, Communication Arts, Business, or any related course
• Minimum 3-5 years of work experience of relevant work experience in Total Media (Media planning, full-funnel Marketing campaign executions across multiple paid Media platforms)
• Preferable with understanding, training, and experience on Digital Media and Marketing
• Solid quantitative, analytical, and problem-solving skills
• Excellent collaboration / teamwork across functions to drive project completion
• Proven track record of managing strategic projects with senior stakeholders (Business growth KPIs attributed to Paid media strategy)
• Advanced platform experience for Google Ads, META Ads, TikTok Ads, LinkedIn Ads (Programmatic Media buying experience is a plus)
• Updated Google Media buying (SEM, YouTube and Display) and Meta Certifications (Planning and Media Buying)

How We’ll Support You 

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.