Sr. PPC Executive
RChilliWe are Looking for a Senior PPC(Pay Per Click) Executive to Join our Marketing Team:
Experience: 3 to 5 Years
Location: Mohali, Punjab (Work From Office)Shift: 12 PM to 10 PM (UK Shift)
Qualification: Graduation with relevant experience and Certifications. MBA is an added advantage.
Salary: 4 LPA to 5 LPA
Role & Responsibilities:
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Plan and form effective paid search strategies
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Run and optimize different PPC (Pay per click) campaigns
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Run and optimize video marketing campaigns
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Manage ad accounts on multiple platforms like Google Ads, Bing, FB, LinkedIn, Twitter, Instagram, etc
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Plan a budget and monitor bids to increase ROI
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Track KPIs to evaluate performance and pinpoint issues
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Deliver reports for administration and management
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Compose appealing and brief copies for adverts
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Discover approaches and ways to decrease the risk of click fraud
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Stay up to date with PPC (Pay per click) advertising and SEM (Search Engine Marketing) trends
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Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
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Communication with team and management on project development, timelines, and results
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Negotiate/close deals and handle complaints or objections
Minimum Skills Required:
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3-5 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)
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Experience with website analysis using various analytics tools including Google Analytics and internal reporting tools.
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Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, FB ads, etc).
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AdWords / Bing certification is a plus.
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Basic knowledge of paid video marketing.
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Ability to work in a flexible work schedule.
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Hubspot CRM knowledge/experience added advantage.