Trade Marketing Manager (Consumer Electronics)

Key Responsibilities:
• Develop and execute strategic nationwide trade plans to drive brand visibility and retail performance.
• Lead the end-to-end execution of brand events, dealer conventions, and company anniversaries.
• Coordinate innovative e-commerce marketing initiatives with key platforms like Shopee, Lazada, and TikTok.
• Manage brand assets and ensure consistent messaging across all physical and digital touchpoints.
• Mentor a small marketing team, fostering innovation and continuous improvement.
• Serve as a hands-on leader during on-ground activations and troubleshoot logistics in real-time.

Qualifications:
• Bachelor’s degree in Marketing, Business, or a related field.
• At least 3 years of trade marketing experience in consumer electronics or appliances.
• Strong background in large-scale event management and brand launching.
• Ability to travel to strategic retail locations within Metro Manila and key provincial cities as needed.