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Data Storytelling Manager

Globe
Full-time
On-site
20F The Globe Tower Philippines

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

Reports to the B2C-Captains Lead, who will help serve Postpaid teams (mobile and broadband) to understand customer behavior to help increase customer value

ROLES AND RESPONSIBILITIES:

Data Mapping

1.Coordinate with Data Build Team on business requirements

mapping on new and change requirements (new product SKUs,

new data ingest related to studies requested

2.Ensure new data ingest is usable for In-depth Customer Analytics

requirements

In-depth Customer Data Analytics & Storytelling

1. Work with Brands (Mainstream), CLM and CMS teams to frame

the right business questions to understand state of business &

customers - answerable via Analytics.

2. Enable deep and holistic understanding of the customer via

profiling – demographic, geographic, behavioral, psychographic

3. Cohort analyses, pre & post – to answer adhoc business

questions / post mortem for all commercial CFUs (Mobile,

Broadband, SG / EG), channels & enabling units (ie CLM, CMS)

4. Leverage and integrate both internal and external data to provide

holistic insights and stories to answer pertinent business

questions.

5. Apply data mining techniques to enable understanding of target

market profile for commercial business initiatives.

Business User / Stakeholder Education

1. Lead user and stakeholder education on the ways to read results

of deep dive customer analytical studies

2. Help Stakeholders turn general business question into much

more targeted, actionable questions for better and correct

analytical framework set up

REQUIREMENTS:

  • At least 5 years experience in business intelligence or analytics

  • Strong knowledge in marketing and track record in

    connecting Analytics with business / marketing

    applications & use cases

    •Proficiency in visualization tools such as Tableau, Power

    BI, SAS Visual Analytics, Google Data Studio

    •Programming expertise on the following languages: SAS,

    Visual Basic, Open Sources (Python, R), SQL.

    Knowledge in Java a plus.

    •Proficient in Microsoft Word, Excel & Powerpoint.

    •Problem Solving & complexity

    •Understanding of end-to-end Data Science / Analytics

    practice

  • Graduate of Statistics, Math, IT, Computer Science,Engineering, Business Management,

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.