Digital Marketing Analyst

We are looking for an experienced Digital Marketing Specialist to support our digital marketing team.

Your responsibilities will include tracking online marketing trends, collecting and analyzing data,

developing campaign strategies, optimizing and reporting online campaign performance, and

communicating with clients.

To be successful as a Digital Marketing Specialist, you should have strong technical skills and be able to

present actionable insights to inform digital marketing strategies. A top-notch digital marketing analyst

should also have excellent analytical skills, be detail-oriented, and work well within a team.

Responsibilities:

Collecting and analyzing customer, marketing, and web behavioral data.

Testing campaigns, analyzing key metrics, and identifying opportunities to increase

campaign performance.

Developing and presenting learnings from your analyses, including actionable insights and

recommendations.

Developing digital campaign and web measurement strategies.

Creating dashboards, data visualizations, and campaign and website performance reports.

Monitoring and analyzing digital media and marketing trends.

Communicating and presenting to colleagues, senior managers, and clients.

Requirements:

Bachelor's degree in marketing or a related field.

Experience with analytical and reporting tools, including Tableau, Google Analytics, and Data

Studio.

Deep knowledge of digital marketing across social, display, and programmatic platforms.

Strong analytical and strategic thinking skills.

Ability to make data-driven decisions.

Excellent interpersonal and collaboration skills.

Strong communication and presentation skills.