Elevate Your Career with iMD Global Healthcare Solutions!
Ready to take your career to new heights? Join a fast-growing company in the thriving Medical Aesthetics industry and become a key player in our dynamic team!
Role Overview
The Digital Marketing & Business Development Specialist will be responsible for creating and executing marketing initiatives to support product sales, brand awareness, and client engagement across digital platforms. The role involves managing social media content, assisting with promotional campaigns, and supporting the sales team through marketing-driven initiatives.
The position also requires familiarity with modern AI tools used in digital marketing and content creation.
Key Responsibilities
1. Social Media Management
- Manage and maintain the company’s social media platforms including Facebook, Instagram, and TikTok.
- Create and schedule engaging content including photos, captions, reels, and promotional posts.
- Develop content that promotes company products, trainings, events, and promotions.
- Monitor engagement, comments, and messages when necessary.
2. Content Creation
- Create marketing content such as product promotion posts, educational content related to aesthetic treatments, event announcements, and promotional graphics or videos.
- Assist in creating short-form videos and reels for TikTok and Instagram.
- Work with AI tools to generate creative visuals and marketing content.
3. AI-Assisted Marketing Tools
The candidate should be comfortable using AI tools to support marketing activities. Examples include:
- MidJourney – generating marketing visuals and creative concepts
- ChatGPT – drafting captions, marketing copy, and campaign content
- Revid AI – creating AI-assisted marketing videos
- Other emerging AI tools used for digital marketing and content production
4. Marketing Campaign Execution
- Assist in planning and implementing marketing campaigns for product launches, promotions, and events.
- Coordinate with the sales team to support product promotions and training events.
- Prepare promotional materials and announcements.
5. Client Engagement & Promotions
- Assist in sending text blasts, announcements, and promotional messages to clients.
- Support marketing initiatives that encourage repeat purchases and client engagement.
- Help develop campaigns that promote product packages and special offers.
6. Business Development Support
- Assist in generating leads and increasing brand awareness through marketing initiatives.
- Support initiatives that expand the company from B2B to B2C markets in the future.
- Help promote company trainings, workshops, and new product offerings.
7. Marketing Materials & Layout Work
- Create marketing layouts and visual materials for social media, promotional announcements, event materials, and sales promotions.
- Ensure marketing materials follow company branding guidelines.
Preferred Qualifications
- Experience in digital marketing, social media management, or content creation.
- Familiarity with AI marketing tools such as MidJourney, ChatGPT, and AI video tools.
- Skilled in graphic layout and visual content creation.
- Knowledge of Facebook, Instagram, and TikTok marketing.
- Strong creativity and ability to produce engaging marketing content quickly.
- Ability to work in a fast-paced business environment.
Key Traits
- Creative and marketing-oriented
- Fast, independent and efficient worker
- Tech-savvy and AI-literate
- Organized and proactive
- Excellent communication skills
What Makes This Role Exciting
- Opportunity to work with innovative medical aesthetics brands and help grow their digital presence in the Philippines.
- Be part of a fast-growing company exploring AI-driven marketing tools and modern content creation strategies.
- Work directly with management on creative campaigns, product launches, and brand-building initiatives.