Duties:
- Write efficient code by adhering to software development best practices
- Conduct quality control checks by testing the functionality of web development projects
- Lead the architectural design, development, and deployment of the HubSpot suite and WordPress websites
- Work closely with project stakeholders, to ensure a mutual understanding of expectations, understanding unique requirements and ensuring web solutions align perfectly with business needs
- Configure and customize the HubSpot CRM and Marketing Hub to meet the specific needs and goals of the organization
- Design, develop, and implement API integrations between HubSpot/WordPress and external platforms, such as Google, Meta, Twitter, TikTok, Make, and email marketing databases.
- Create and maintain custom properties, workflows, automation rules, and templates
- Data Management: Ensure data accuracy and integrity within the HubSpot platform
- Import, export, and manipulate data as needed to support marketing, sales, and customer service efforts
- Integration and Collaboration: Collaborate with cross-functional teams, including marketing, sales, and customer service, to integrate HubSpot or WordPress with other tools and systems
- Ensure data accuracy and synchronization between systems, enabling seamless data flow for targeted marketing efforts.
- Troubleshoot and resolve integration issues to maintain data consistency
- Reporting and Analytics: Create and maintain reports and dashboards to monitor key performance indicators (KPIs) related to marketing, sales, and customer service
- Provide insights and recommendations based on data analysis
- Training and Support: Train and support HubSpot users within the organization, ensuring they understand and effectively use the platform
- Stay up to date with HubSpot updates and best practices and share this knowledge with team members
- HubSpot Best Practices: Stay informed about HubSpot best practices, new features, and industry trends to continuously optimize HubSpot's usage
- Implement best practices for lead nurturing, lead scoring, and marketing automation
- Security and Compliance: Ensure data security and compliance with relevant regulations (e.g., GDPR, CCPA) within the HubSpot platform
- Optimize websites to ensure the best user experience by looking at speed, security, and mobile
- Create website experiences that result in an increase in lead generation and customer acquisition
Required Experience:
- Stellar WordPress, JavaScript, HubL, CSS and PHP skills
- Proficiency in programming using Java, XML, and HTML
- Working knowledge of MySQL, DNS, and basic server administration
- 4+ years of full-stack development experience
- 3+ years building custom themes in WordPress
- Experience with Woo or other e-commerce platforms
- Detailed understanding of the development of modules within HubSpot and how those modules tie into a broader solution.
- Proven experience implementing solutions using the HubSpot out-of-the-box functionalities and custom codes as and when required.
- Proven hands-on experience working with data sources, APIs, and integration tools to ensure seamless data flow and accurate data management within the HubSpot ecosystem.
- Experience with creating users / setting up permission sets and teams
- Experience with importing contacts in HubSpot
- Experience with creating / updating custom fields
- Familiarity with the HubSpot app marketplace and basic native integrations
- Experience with custom objects in HubSpot
- Impeccable attention to detail, quality control, and a good eye for modern web design
- Knowledge of inbound marketing best practices
- Strong communication skills (Fluency in written and spoken English)
- Understanding of performance metrics, such as Web Vitals
- Ability to think conceptually and successfully execute a creative vision
- Passion to learn and succeed; ability to take well to constructive criticism
- Motivation to work individually and as a team in a fast-paced, client-centric business environment
- Ability to self manage and follow directions
- Self-awareness
- Commitment to integrity and continuous improvement