We're looking for a motivated and detail-oriented Junior Email Marketer to join our team and help us enhance our email campaigns, boost customer engagement, and drive growth.
In this role, you'll be responsible for creating and managing email campaigns that connect with our audience. You'll ensure our emails are engaging, relevant, and revenue-generating. You'll also analyze campaign performance, track key metrics, and make data-driven recommendations for improvement. Working directly under the marketing manager, you'll help optimize our email strategies to increase, and process data to create well-informed actions.
This is NOT for you if:
- You're looking for just another job or want to juggle multiple clients
- You plan to outsource the work or apply an agency model
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You're not willing to fully commit to our team and mission
- You're not hungry to continuously upskill and stay at the cutting edge of customer success
- You're NOT a collaborative team player who holds yourself accountable
Are you our Ideal Candidate? Here's what we're looking for:
Our ideal candidate is someone who aligns with our core values while possessing A-player qualities. To make it clear for anyone who wants to join us, you can check out our Culture Slide Deck here: https://rb.gy/a9zzh1
What's In It For You:
- Be part of a successful, rapidly scaling team managing multiple 7-figure wellness brands
- Opportunity to make a massive impact and earn increasing rewards as we grow
- Fully remote role with competitive compensation and non-monetary benefits
- Accelerated career growth with skill development through real-world experience
At Mettlence, we invest heavily in our team and you'll have the chance to learn by doing, receive actionable feedback, and quickly progress in your career. We want a promising junior email marketer who is confident yet humble, and eager to keep leveling up their game. If you're ready to go all-in with a high-performing team, this is the role for you.
Job Responsibilities:
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Email Marketing Strategy:
- Develop and execute the overall email marketing strategy aligned with the company's marketing goals and objectives.
- Identify target audience segments and develop targeted email campaigns to engage and convert leads into customers.
- Define key performance indicators (KPIs) and track the success of email marketing campaigns.
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Email Campaign Creation and Management:
- Create and manage email campaigns from start to finish, including conceptualizing, designing, writing, and scheduling emails.
- Develop engaging and personalized email content that aligns with the target audience and marketing objectives.
- Utilize email marketing tools and platforms to create and send emails, segment audiences, and track campaign performance.
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Email Automation and Drip Campaigns:
- Set up and manage email automation workflows, including welcome emails, nurture sequences, and abandoned cart emails.
- Implement drip campaigns to nurture leads and drive conversions through targeted and timely email sequences.
- Monitor and optimize automated campaigns based on user behavior and engagement metrics.
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List Management and Segmentation:
- Manage email subscriber lists, ensuring accuracy, cleanliness, and compliance with data privacy regulations.
- Segment email lists based on user data, demographics, behavior, or engagement levels to deliver personalized and relevant content.
- Continuously grow the email subscriber base through lead generation initiatives and optimize list building strategies.
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A/B Testing and Optimization:
- Conduct A/B testing on email subject lines, content, layouts, and calls-to-action to improve open rates, click-through rates, and conversions.
- Analyze email performance metrics and engagement data to identify areas for optimization and implement improvements.
- Continuously refine email marketing strategies based on data insights and best practices.
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Email Deliverability and Compliance:
- Ensure email deliverability by managing sender reputation, monitoring bounce rates, and implementing email authentication protocols.
- Comply with anti-spam regulations and privacy laws, such as CAN-SPAM and GDPR, in all email marketing activities.
- Stay up to date with email marketing best practices, industry trends, and changes in email marketing platforms and tools.
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Performance Analysis and Reporting:
- Track and analyze email marketing metrics, such as open rates, click-through rates, conversion rates, and ROI.
- Generate reports and provide insights on email campaign performance and effectiveness to stakeholders.
- Make data-driven recommendations for improving email marketing strategies and optimizing campaign performance.
Job Qualifications:
- Bachelor’s Degree in Marketing, Communications, or a related field.
- At least 1 year of experience in email marketing or digital marketing.
- Proven experience creating engaging and effective email campaigns.
- Ability to manage and prioritize multiple projects simultaneously.
- Excellent verbal and written communication skills, with strong grammar and spelling.
- Strong attention to detail and ability to follow brand guidelines and style guides.
- A passion for marketing and a desire to continuously learn and improve.
- Familiarity with email marketing platforms and tools (e.g., Mailchimp, HubSpot).
- Basic knowledge of AI-driven copywriting processes is a plus.
*This is a fully remote position, but you are expected to be reachable and online from GMT +08:00, 10am-6pm, Mon-Fri.
*Outsourcing your work is Strictly Prohibited.
Curious about our team and work culture?
Check out our 2024 Mettlence Team Retreat here: https://www.youtube.com/watch?v=Pe02Iwvh-ZQ