Job Title: LinkedIn Expert
Part-time role | Semi-Flexible
Industry: Bookkeeping and Accounting
The LinkedIn Expert & Social Media Coordinator will be responsible for managing our LinkedIn presence, fostering connections with clients and potential leads, and creating meaningful touchpoints to build brand loyalty. The role also includes administrative tasks to support social media marketing (SMM) campaigns, database organization, and nurturing client relationships to encourage referral business.
Key Responsibilities:
1. LinkedIn Management & Engagement
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Enhance Social Media Presence: Optimize and maintain a strong LinkedIn profile for the firm to improve brand visibility.
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Connection Growth: Strategically expand the firm’s LinkedIn network to increase reach and visibility within target demographics, including law firms and top client segments.
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Client Engagement: Actively engage with current and potential clients on LinkedIn by sharing relevant content, including podcast videos, and addressing key industry pain points.
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Pipeline Management: Track interactions, manage prospective client pipelines, and provide consistent follow-ups to maintain interest and address queries.
2. Client Nurturing & Relationship Building
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Top Client Touchpoints: Maintain regular touchpoints with the firm’s top 10 clients, nurturing these relationships to encourage repeat business and referral opportunities.
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Appointment Setting: Schedule appointments for consultations and assessments with clients through Calendly.
3. Marketing & Content Creation
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Database Management: Regularly clean and update the client database, ensuring accurate contact lists are integrated into MailChimp for marketing initiatives.
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Newsletter & Campaign Creation: Design and launch newsletters and other email campaigns, leveraging tools such as MailChimp and ChatGPT for content creation and refinement.
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SMM Strategy: Develop a social media strategy focusing on LinkedIn demographics, targeting content for engagement with legal firms and similar business clients.
4. Administrative Support
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Weekly Admin Tasks: Perform routine administrative tasks (approx. once a week) related to social media, content scheduling, and pipeline management.
Qualifications:
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Experience: Proven experience as a LinkedIn Expert or Social Media Coordinator with a focus on B2B marketing and client engagement, ideally within the finance or legal industries.
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Technical Skills: Proficiency in LinkedIn, MailChimp, Excel, and Calendly.
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Marketing Knowledge: Solid understanding of social media demographics, engagement metrics, and content strategies, particularly for professional services.
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Communication Skills: Excellent written and verbal communication skills, with the ability to create compelling LinkedIn and email content that speaks to client pain points and business objectives.
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Organizational Skills: Strong organization and database management skills, with attention to detail in maintaining accurate client records and segmented mailing lists.