National Business Development Manager - Gen Trade

Responsible for co-developing strategy, monitoring business performance and executing channel plan effectively that maximizes our trade marketing investment to deliver business objectives in on and off trade channel. Critical partner with Sales team and Brand teams, ensuring our customer plans are built, on balance, through both always-on volume-driven activities and disruptive brand activation plans that deliver on our customer and consumer drivers.

ROLES AND RESPONSIBILITY

• Market Intelligence: Implement a structured approach to regularly collect and update consumer/shopper/customer insights for defined priority channels.
• Channel Activation
• Channel Strategy: Formalize and regularly review a Channel Strategy with clear definitions of Priority Channels and clear Strategies to win.
• Continuous Improvement Cycle: Embed continuous improvement cycle and own Internal Process Management to organize commercial plan gate keeping.
• Data Driven Sales: Use data driven sales methodology to drive efficient and effective sales decisions.
• Cross Functional Collaboration > Extensive cross-functional collaboration including with field sales, brand marketing and finance to bring a balanced volume, portfolio, branding and consumer experience approach to defend mainstream and accelerate premium growth in on-trade in a targeted and scalable manner
• Execution: Should be in line with the Execution Strategy as cascaded by the Key Brands of the company He/She is assigned to.
• The BDM will also play an integral role in crafting consumer-centric plans in his/her assigned area/s

QUALIFICATION

• Bachelor’s Degree in Business Administration, Marketing, Public Relation or any related fields.
• Minimum 1 - 3 years of relevant On Trade channel marketing, brand marketing or field sales experience, with minimum 1 year of management position (preferably from FMCG Industry).
• Experience in customer service systems, sales distribution and sales management
• Holder of professional driver's license code 1 and 2
• Experience in sales is an advantage
• Good communication skills, oral and written

COMPETENCIES

Knowledge

• Company Products
• Competitors Profile
• Beverage industry
• Market Territory Behavior
• Product Categories
• Sales Processes
• Sales Analytics

Skills

• Proper Planning Calls
• Profiling the Customer
• Servicing the Customer
• Creating Demands
• Determining Orders
• Selling Portfolio
• Overcoming Objections
• Closing Sales

Attitude

• Personal Effectiveness
• Commitment
• Accountability
• Integrity
• Determination
• Discipline
• Confidence