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Performance and Digital Marketing Expert

Globe
Full-time
On-site
26F The Globe Tower Philippines

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

Develop and run innovative, efficient & effective digital marketing strategies for campaigns which will generate campaign traffic, leads & revenues (as needed by the business)

DUTIES AND RESPONSIBILITIES:

  • Build and manage acquisition campaigns across various digital channels including social, website, and display to drive revenue and increase ROI.

  • Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.

  • Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics, Facebook Analytics, etc.

  • Effectively strategize creative needs in all digital campaigns, in different forms such as static, video, write-ups

  • Understand new and relevant KPI metrics requirements for performance management and optimization purposes.

  • Work with creative and marketing teams to test strategies and innovation.

  • Identify digital activities that will generate acquisitions and brand lift with the likes of influencer marketing, social amplifiers, etc

REQUIREMENTS:

  • 3-5 years in digital marketing, paid media, social media, performance marketing and SEM

  • Expertise in digital marketing strategies and media planning

  • Strong knowledge of SEO , PPC, and social media

  • Proficiency in data and web analytics tools (e.g google analytics)

  • Ability to create and manage content for various digital platforms

  • Graduate of a Bachelor's Degree


Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.