PERKS:
- Hybrid Work (Laptops will be provided)
- Paid trainings and certifications
- Paid leaves upon hire
- Fun and innovative culture - we love getting things done while also having fun!
MAIN AREA OF RESPONSIBILITY:
Sprout's Brand Marketing Associate works closely with the Brand Marketing Officer in ensuring brand integrity by guiding efforts across multiple channels, especially brand activations, PR, partnerships and employer branding.
TASKS:
- Help create a comprehensive event and PR calendar based on marketing strategy
- Help conceptualize and execute innovative and creative activities that resonate with the target market and result in lead acquisition or conversion
- Be a voice of Sprout and be able to communicate "who we are" clearly
- Understand Sprout's target market and target audience.
- Analyze brand activity metrics to adjust strategy towards maximum impact
- Coordinate thought leadership events with the help of agencies and other internal channels to help sales and promote brand recognition
- Maintain good working relationships with partners and support them with messaging direction
- Work with agencies to ensure that PR strategies and best practices are executed in planning, creation and distribution of content
- Collaborate with other channels to promote brand activities
- Help ensure that Sprout's brand identity is aligned across all channels
- Work closely with People Operations team in ensuring that Sprout's brand love activities are promoted
- Conduct competitor brand audits to ensure best practices are being used.
- Perform other duties as assigned by the company.
QUALIFICATIONS AND COMPETENCIES
- A graduate of Mass Communication, Journalism, Marketing, Advertising/Media, or similar course.
- At least one (1) year of experience in a public relations or communications role
- Excellent communication skills.
- Team player, adaptive to high-pressure situations, a multi-tasker when needed, resilient, and has great passion to learn about different industries
- Experience in launching online and offline events are a plus
- Excellent written and communication skills