Senior Brand Assistant

As Senior Brand Assistant, you will be responsible in the development, execution, and evaluation of marketing activities for assigned brands.

• Develop marketing plans for assigned product lines/ brands.
• Provide inputs in the creation of the marketing/demand forecast for assigned product lines/ brands. 
• Execute marketing plans including existing product portfolio, test markets, and new SKU launch plans for assigned product lines/ brands.
• Gather relevant data on performance of assigned product lines/ brands and perform analysis. 
• Conduct fieldwork to evaluate programs and market conditions and gather relevant consumer and shopper insights as input into marketing strategies/ brand plans. 
• Perform benchmarking to gather competitor activities and present findings to immediate superiors.
• Execute assigned special projects and coordinate with cross-functional team members to monitor and evaluate completion of project deliverables in terms of scope, quality, cost, etc.
• Provide ideas/insights as deemed relevant in the development of new products related to the assigned product lines/ brands.
• Participate in the development of the IMC plan/s for the assigned brands and coordinate with Marketing Communications and/or cross-functional team members to communicate directions or changes from superiors.
• Prepare and consolidate budget for the assigned brands prior to submission to superior.

• Graduate of Marketing or any related course
• With at least 2 years work experience in FMCG or related industry
• Proficient in Brand Equity, Brand Activation, Consumer Insight, Data Analysis and Management, Project Management
• Developing in Brand Strategy Development & Planning, Integrated Marketing Communications, Shopper Insight, Financial Awareness & Brand Profitability, New Product Development, Forecasting, Digital Marketing, Category and Channel Planning
• With working knowledge in Distributor Management, Key Account Management
• Willing to do fieldwork / official business trips
• Willing to be assigned in Ortigas, Pasig City