Digital Marketing and E-Commerce Senior Specialist

Company Description

We Empower. You Create.
There's a Musician in Every Human Being
At Music Tribe, we believe that there’s a musician in every human being. Whether you play an instrument or simply enjoy listening to music, for us you are a musician. We are committed to making music accessible to everyone, regardless of your background or identity. Our mission is to bring people together and empower them through the universal language of music. Whether you're a seasoned musician or just a music lover, we welcome you to our Tribe.

Job Description

The Face Media Senior Specialist is responsible for leading our digital marketing initiatives and drive e-commerce growth. This role involves developing and executing comprehensive digital marketing strategies, optimizing online sales channels, and enhancing customer engagement.

Primary Responsibilities
- Strategy Development: Implement effective digital marketing strategies that align with business objectives, focusing on driving traffic, conversion, and brand awareness.
- E-Commerce Management: Oversee the day-to-day operations of our e-commerce platform, including product listings, inventory management, and customer experience optimization.
- SEO and SEM: Manage SEO and SEM campaigns to improve organic search rankings and maximize paid search ROI.
- Content Management: Collaborate with the content team to review and monitor engaging and relevant content for digital channels, including email campaigns, social media, and website.
- Analytics and Reporting: Utilize web analytics tools to track performance metrics, analyze data trends, and generate reports to inform marketing strategies and decisions.
- Cross-Functional Collaboration: Work closely with the stakeholders and implementation team to ensure a cohesive approach to digital marketing and e-commerce.
- Market Research: Stay updated on industry trends, competitive landscape, and customer preferences to inform marketing strategies and identify growth opportunities.
- Team Leadership: Mentor and guide junior marketing staff, fostering a collaborative and innovative team environment.

Qualifications

- Bachelor’s degree in Marketing, Advertising, or a related field.
- 3-5+ years of experience in digital marketing and e-commerce, with a proven track record of driving sales growth.
- Strong knowledge of digital marketing channels, including SEO, SEM, email marketing (MailChimp), and social media.
- Experience with analytics tools (e.g., Google Analytics).
- Exposure to e-commerce and CMS platforms (e.g., Shopify, Magento) are a plus.
- Exceptional analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Excellent communication and interpersonal skills, with the ability to work effectively in a team environment.
- Strong project management skills and attention to detail.

Additional Information

Our Values
- Be Kind
- Be Clear
- Collaborate
- Deliver to Promise
- Celebrate 

Our Culture
- Deeply Purpose Driven and Passionate
- Unstoppable Energy Giver and "Positive Troublemaker"
- Truly Customer Obsessed
- Disruptive and Digitally Minded
- Social and Planetary Advocate