We are seeking a proactive and well-rounded Virtual Assistant to support a small law office and its affiliated mediation business focused on peaceful divorce resolutions. This role combines general administrative tasks with a strong emphasis on marketing, social media, and digital content development. The ideal candidate will be an experienced and highly organized professional with a background in social media management, digital marketing, and client communications, along with the flexibility to take on additional tasks as the business evolves.
Work schedule
- At least 20-hr/week, part-time, with potential to scale to full-time depending on performance and business needs
- Preferred hours:
Monday to Thursday, 12 PM – 4 PM ET
Friday, 9 AM – 1 PM ET
Responsibilities
- Research competitor marketing strategies and content approaches within the legal and mediation industries
- Develop and propose content ideas and marketing strategies for the firm's online presence
- Write and submit social media and marketing content drafts for internal review and approval
- Post approved content across platforms including Instagram, TikTok, Instagram, Facebook, LinkedIn, Snapchat, Be Real, Twitter / X, Reddit, Youtube and other similar platforms
- Monitor and respond to comments, inquiries, and lead interactions across all social channels
- Track and report on social media metrics and lead conversions
- Draft professional email and web-based communications to potential leads
- Gather contact information (phone numbers and emails) from interested leads to facilitate meeting scheduling
- Assist with managing the firm's online calendar including setting appointments.
- Coordinate with the web designer to ensure timely rollout of the mediation page and align social media content and launch accordingly
- Provide general administrative support to the legal office, including light data entry, document formatting, and email management
- Perform additional tasks as assigned to support daily operations and business growth
Qualifications
- Demonstrated expertise in developing and executing marketing strategies across multiple platforms (Instagram, TikTok, Facebook, LinkedIn, etc.)
- Strong copywriting skills with the ability to write compelling, on-brand content tailored to a professional services audience
- Skilled in using graphic design tools (e.g., Canva, Adobe Creative Suite) and social media scheduling platforms (e.g., Meta Business Suite, Later, Buffer)
- Proven experience in analyzing engagement metrics and adapting strategies based on performance dataSelf-starter with a strategic mindset, capable of proposing and executing marketing initiatives with minimal supervision
- Bachelor’s degree in Marketing, Digital Communications, or a related field preferred
- Experience in lead generation, CRM tools, and audience targeting is a plus
- Bonus: Familiarity with legal, mediation, or professional service industries
Computer/laptop
Processor: Intel Core i5 or higher
RAM: 8GB or higher
Storage: 256GB SSD or higher Operating
System: Windows 10 or macOS
Display: 13-inch or larger screen size with a resolution of 1920x1080 or higher
Battery Life: Minimum of 8 hours
Internet
10 Mbps download and 5 Mbps upload
Accessories
Webcam
Noise-canceling headset with mic
Work set-up
Professional/presentable background