Marketing Manager for Technogym

About the Role:

The Marketing Manager will be directly in charge of the marketing vision and growth of  a world-class brand in the field of commercial and home gym equipment.

Who are you?

We are looking for a highly motivated individual who is self-driven and comfortable working in a fast paced environment. This role is for you if you enjoy creating delightful customer experiences along the entire customer journey, finding product market fit, and driving business strategy for growth stage companies.

Key Responsibilities:

• Strategic Marketing Planning & Execution: Develop and implement a comprehensive marketing plan with campaigns, initiatives, and events that align with segment sales strategies. Optimize sell-in and sell-out tools (events, email, web marketing) to drive leads, orders, and sales, meeting targets for revenue, margin, and profitability.
• Investment & Performance Management: Manage and allocate marketing investments strategically across business activities, ensuring profitable growth and monitoring ROI through pre- and post-analysis.
• Digital Marketing & Product Launches: Execute web marketing strategies to support new product and service launches, and develop e-commerce initiatives to increase leads and sales. Coordinate marketing activities and partnerships with industry influencers, following Marketing HQ guidelines, for effective product introductions.
• Merchandising & Stock Management: Maximize merchandising impact and oversee stock management to maintain control and alignment with sales goals.
• CRM & Market Data Management: Leverage CRM to maintain accurate, up-to-date market data and support enhanced sales productivity.
• Quality Assurance: Ensure project design and layouts meet corporate standards for quality and consistency.
• Team Leadership & Development: Lead and develop the team, driving high performance, talent growth, and engagement consistent with company culture.

What We're Looking For:

• Experience & Education: 8+ years in a similar role within a multinational, fast-paced environment; Master’s degree or MBA in a relevant field is strongly preferred.
• Strategic Financial Management: Strong skills in P&L management, financial analysis, and investment planning.
• Sales Network & Project Management: Experience in managing and organizing sales networks with strong project management skills.
• Communication & Leadership: Excellent communication, presentation, and problem-solving skills; a motivating leader who inspires both teams and customers.
• Empathetic Team Management: Proven track record in team management, with a high degree of empathy and people-focused leadership.