Content and Graphic Design Specialist

POSITION SUMMARY:

The Lead Specialist, Web Design, is responsible for supporting the digital marketing initiatives at Vertiv by producing digital assets required for outbound marketing efforts and by developing the frameworks used to produce these assets. The role is responsible for supporting marketing automation programs by developing responsive emails, creating complex landing pages, creating, and modifying pages on the corporate website, developing lead generation and conversion forms, and executing quality assurance activities. Also, the role supports thought leadership efforts with the development of interactive experiences for the website and for paid and organic placements. The Lead Specialist, Web Design will support marketing programs and produce effective user experiences using a mix of creative skills, technical knowledge, and commercial awareness.

RESPONSIBILITIES:

• Acts as SME for the following platforms: Eloqua (forms, global email templates, and custom landing pages) and EPiServer (form integration and customization, complex campaign landing pages that require custom CSS/styling).
• Use design thinking and user experience knowledge to participate in high level discussions regarding marketing programs.
• Work with the marketing team and other stakeholders in the business to ideate and launch interactive experiences that convey the value of the company’s products and solutions to the market.
• Initiates process improvement initiatives to further enhance the team’s competency and performance.
• Provide training, mentoring and guidance on the usage of the responsive email template framework to other web designers. Ensure that they have the necessary tools and knowledge to execute outbound email marketing campaigns that are brand compliant and that display well in different email clients.
• Review quality and coordinate production of the web designers in the team. Serving as primary point of contact for internal clients and subject matter expert on web design and website related questions.
• Serve as the first escalation point for issues pertaining to brand consistency, technical issues, and software/publishing questions. 
• Craft effective responsive user experiences across multiple platforms.  Advocate for the user throughout the process of proposing, wireframing, and implementing UX improvements. Can also execute custom JavaScript code for use in marketing and advertising landing pages. 

QUALIFICATIONS:

• Must have a BA/BS degree or equivalent experience in web design, interaction design or a related discipline in a marketing environment, higher degrees and specializations are desirable. Five or more years of work experience are also required.
• Web design skills and working knowledge of UI/UX.
• Good understanding of quality control for visual communication.
  • Good working knowledge of:
  • HTML5 and CSS3, including the Bootstrap front-end framework.
  • HTML email coding, including responsive design for email clients and testing procedures.
  • Responsive design best practices.
  • JavaScript.
• Mid to advanced level with Adobe Photoshop and Adobe Illustrator.
• Strong experience with web content management systems, preferably Episerver (Optimizely).
• Excellent verbal and written communications skills in English language.
• Capable of mentoring and training other associates.
• Can organize multiple tasks and possesses strong organizational skills.
• Excellent interpersonal skills with a positive attitude.
• Close attention to detail.
• Ability to perform most day-to-day duties without supervision.
• Strong team effort mentality.

Preferred Qualifications

• Ability to express thoughts and ideas clearly, capable of presenting visual projects to the leadership team. Can conduct need finding sessions to guide the organization regarding graphic design and visual communication needs.
• Experience with Google Tag Manager, as well as basic concepts of Search Engine Optimization are desirable.
• Can organize multiple tasks and possesses strong organizational skills.
• Excellent interpersonal skills with a positive attitude.
• Close attention to detail.
• Strong team effort mentality.

The successful candidate will embrace Vertiv’s Core Principals & Behaviors to help execute our Strategic Priorities. 

OUR CORE PRINCIPALS:  Safety.  Integrity. Respect.  Teamwork.  Diversity & Inclusion.

OUR STRATEGIC PRIORITIES

• Customer Focus
• Operational Excellence
• High-Performance Culture
• Innovation
• Financial Strength

OUR BEHAVIORS

• Own It
• Act With Urgency
• Foster a Customer-First Mindset
• Think Big and Execute
• Lead by Example
• Drive Continuous Improvement
• Learn and Seek Out Development