At First Gen we take pride in our work of energizing the Philippines through clean power generation technologies. As we grow to become the best in the industry, we are continuously searching for talent who are driven, empowered, and passionate about making a positive difference in the world.
We provide employees with ample opportunities and resources that enable them to perform at their best, contribute value, and help us achieve our Mission of “forging collaborative pathways for a decarbonized and regenerative future.”
First Gen wants you to be good at your job and be successful at it. To this end, we will invest in your professional and personal growth by providing you with the right tools to effectively carry out your role as well as learning and development opportunities to advance your career.
Key Responsibilities:
- Develop and implement robust institutional brand strategies and provide key strategic brand recommendations on initiatives.
- Define and maintain branding efforts to effectively deliver value proposition, positioning, and messaging across all marketing channels.
- Conduct market research to stay up-to-date on industry and market trends and developments, competitor activity, and consumer behavior. Identify needs for new products and services, and makes recommendations to management.
- Develop and track key performance metrics to measure brand health, such as awareness, engagement, and loyalty that leads to systematic customer insighting and provide strategic brand leadership for the business.
- Lead and manage a team members, ensuring they have the necessary resources and support to achieve their goals.
Requirements:
- With at least 15 years of experience in brand marketing. Experience in the energy industry is an advantage but retail experience in commodity marketing (e.g. Telco, utilities) is also acceptable
- Proven track record of developing and launching successful enterprise brands and advertising campaigns in the Philippines.
- Strong understanding of branding principles, market research methodologies and customer research models and data analysis techniques.
- Strong analytical skills and insightful skills, with the ability to interpret data and make recommendations.
- Strong written and verbal communication skills, with the ability to craft compelling brand narratives and messaging.
- Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred, but not required.